Victoria 3

One of the most requested sequels in the Paradox Interactive catalogue, finally unveiled after an 11 year wait, the expectations were high for Victoria 3. We were aware that despite the excitement, it was important to temper those expectations to be realistic for a game that is arguably the most complex and uncommercial in the portfolio of the client, a grand strategy society simulator set in the Victorian age.

We were confident in the quality of the game and the talent of the developer, however, so went for a more targeted approach to the PR campaign across two beats – preview and review - to ensure focused, positive coverage across key media outlets. This resulted in published previews with outlets including NME, PCGamesN and Rock Paper Shotgun, and reviews with, among others, GGRecon (10/10), PC Gamer (84%), PCGamesN (8/10), and Eurogamer (Recommended).