Routine

Developed by three person UK developer Lunar Software, ROUTINE was originally announced in 2013 and then fell silent for almost a decade before being signed by Swedish publisher Raw Fury and re-announced in 2022. A big push was required to re-introduce the game publicly, so we pro-actively targeted top-tier gaming media resulting in extensive coverage including outlets such as Eurogamer, NME, PC Gamer, and Rock Paper Shotgun.

Development then went silent for another three years.

With a release date finally settled on for the end of 2025, a second re-introduction of the game was then required in the summer of 2025 via another media push. This resulted in securing coverage once more across top tier gaming outlets including Rock Paper Shotgun, PCGamesN, and Dexerto. Ultimately, despite the multiple stops and starts due to repeated development delays making the promotional campaign more complicated, we were able to implement a strong release campaign, securing reviews and features across multiple top tier outlets including The Mirror (feature), Eurogamer (feature), PCGamesN (9/10 review), IGN (7/10 review), and EDGE (8/10 review).