Crusader Kings III

Adapting quickly and decisively, the planned preview event for May 2020 was quickly moved to a digital only hands-on event with attendees including Gamespot, Rock Paper Shotgun and PC Gamer, generating extensive and overwhelmingly positive coverage.

With the momentum and buzz surrounding the game gathering pace as the release date neared in early September, mainstream media outlets were a key component of the latter stages of the campaign in order to try and broaden the scope of the coverage outside of the hardcore strategy press. The Sun (5/5), The Express Online (5/5), NME (5/5), and Stuff were some of the mainstream outlets that lavished universal praise on Crusader Kings 3 which, at time of writing, has a metacritic rating of 91.

Divinity Original Sin II

The follow-up to the critically acclaimed original game released in 2014, the campaign for this eagerly anticipated sequel focused squarely on Specialist Gaming media and influencers, the core audience for this in-depth and content rich Computer Role Playing Game.

With a current metacritic rating of 93 and surpassing the original in every aspect, Divinity: Original Sin 2 was extensively covered by every key gaming outlet and Influencer in the UK and universally hailed as one of the greatest CRPG’s of all time including review scores of 10/10 from The Metro online, 92% from PC Gamer, 9/10 from EDGE and Eurogamer rating it as ‘Essential’.

Star Trek: Infinite

A grand strategy game published by Paradox Interactive, the grand strategy specialists, set in the iconic sci-fi universe of Star Trek, the PR campaign was nevertheless restricted by a small budget and a short campaign window of four months from announcement to release.

Regardless, we were keen to ensure that this did not slip through the cracks in what was one of the busiest Octobers in recent memory in terms of Triple A releases, so focused our attention on media outlets whose audiences we knew would be receptive to all Star Trek and strategy gaming fans dreams come true. Campaign highlights included an in-depth developer interview on Wargamer, as well as securing reviews during a hectic Q4 with PC Gamer, Eurogamer, Rock Paper Shotgun, and Tech Radar Gaming.

Age Of Wonders 4

With a nine-year gap since Age of Wonders 3, and a short campaign window of just over four months, we had a lot to overcome and a lot to achieve for a game that had high expectations in terms of both its critical and commercial reception from the client, Paradox Interactive. With its high production values, a talented developer in Triumph Studios, and its multi-platform release, we were confident in being able to generate a lot of positive media coverage in a short period of time across the entire breadth of the Specialist Gaming media. The end result was 60 pieces of coverage in the UK alone within that short timeframe, with a widespread and successful review campaign across 19 outlets including 9/10 from PCGamesN, 87% from PC Gamer, 8/10 from Metro Online, and a ‘Recommended’ accolade from Eurogamer.

Sable

One of the most eagerly anticipated indie games of recent years since its reveal at E3 in 2018, when the release date was finally locked in for September 2021 the PR campaign could begin in earnest. With so much interest in its two-man development team, Shedworks, coupled with the stunning soundtrack from Japanese Breakfast and its comic-book aesthetic, we targeted the full breadth of mainstream, lifestyle and specialist gaming media including reviews, features and interviews in outlets including The Sun, The Metro, The Guardian, NME, Mail Online and Stuff. This resulted in blanket coverage around launch more in keeping with a Triple A release.

Tyranny

The highly anticipated follow-up to Pillars of Eternity, developers Obsidian unleashed isometric RPG Tyranny to an expectant world. Feeding on this anticipation, Johnny Atom delivered a widespread PR campaign across Specialist Gaming and Mainstream media along with a comprehensive influencer campaign.

The critics loved the game with coverage appearing in outlets including The Guardian who said that “Tyranny will leave a lasting legacy on RPG’s” on the way to scoring it 4/5 and Eurogamer who described Tyranny’s depiction of evil as “fascinating and thought-provoking”.

American Arcadia

The second game from Spanish developer Out Of The Blue following on from their BAFTA nominated debut ‘Call Of The Sea’, we wanted to build on the critical praise generated from that game’s reception by ensuring that American Arcadia was also positioned as another great, original title from a talented developer.

This was reflected in the fact that American Arcadia was the first game published by Raw Fury to be reviewed by The Financial Times who scored it 4/5. Outside of the FT, the game was praised and reviewed widely from media outlets including Games Radar, Eurogamer, and Rock Paper Shotgun.

Call of the Sea

Revealed during the Xbox Games Showcase in Spring 2020, Call Of The Sea immediately stood out with its vibrant colour palette and relaxed, cerebral gameplay. Building on that reveal, we secured a prominent video slot at the E3 edition of the Future Games Show, helping to write the voiceover script for first time Spanish developers Out Of The Blue. The response was overwhelming. This then enabled us to secure a second voiceover video slot at the Gamescom edition of the Future Games Show, building up to the game’s release on Xbox and PC in December, along with a 4 page preview and Studio profile in EDGE Magazine. By the time of release the profile and anticipation for the game was very high which was reflected in the critical response including 5/5 from The Metro, 9/10 from IGN and 4/5 from The Guardian.

Sniper Elite -

Nazi Zombie Army

Developed and published by one of the biggest and last remaining independent UK developers, Rebellion, Sniper Elite: Nazi Zombie Army was a standalone game on PC set in the Sniper Elite Universe.

A massive three month global PR campaign targeting Specialist Gaming and Lifestyle media was undertaken and proved highly successful generating huge awareness for this Third/First Person Shooter allowing it to spawn a sequel.

West of Dead

Featuring the vocal talents of Hollywood actor Ron Perlman, West of Dead was a multiplatform cell-shaded rogue-like twin stick shooter from British development studio Upstream Arcade and Swedish publisher Raw Fury. Being UK based, the client (Raw Fury) felt that getting the game in to the hands of key UK Specialist Gaming media at the preview stage would be pivotal in driving awareness for the game in the run up to release. We therefore organised a studio visit for Official PlayStation Magazine, which culminated in a 4 page preview. A 4 page preview with EDGE magazine was also secured.