SABLE

One of the most eagerly anticipated indie games of recent years since its reveal at E3 in 2018, when the release date was finally locked in for September 2021 the PR campaign could begin in earnest.

With so much interest in its two-man development team, Shedworks, coupled with the stunning soundtrack from Japanese Breakfast and its comic-book aesthetic, we targeted the full breadth of mainstream, lifestyle and specialist gaming media including reviews, features and interviews in outlets including The Sun, The Metro, The Guardian, NME, Mail Online and Stuff. This resulted in blanket coverage around launch more in keeping with a Triple A release.