BLUE PRINCE

 

The debut game from Hollywood based developer Dogubomb, the groundwork for the campaign was established by inviting a curated selection of media to get hands-on with the game 11 months prior to the game’s release at Raw Fury’s offices in Sweden. The media loved it, resulting in glowing previews including from Eurogamer, IGN and PCGamesN.

 

From there, we built on the positivity beginning to spread around the game with regular news beats, features and developer interviews, culminating in a widespread review campaign across gaming and mainstream media including the FT (5/5), The Guardian (5/5), Eurogamer (5/5), EDGE (9/10), PC Gamer (92%), among many others.

 

Blue Prince was one of the break-out hits of 2025, resulting in the game making many ‘game of the year’ lists including the Radio Times, GQ, and EDGE.

 

Raw Fury 10th Anniversary

To celebrate the 10th anniversary of the Swedish indie publisher in 2025, we were asked by Raw Fury to secure features with high-profile gaming media not only to commemorate the success of arguably the publishing success of the past decade, but also to act as a spotlight to those that were perhaps not too familiar with them as a company.

 

Through our long-standing relationships with key media, we managed to secure a 10 page feature in the July 2025 issue of EDGE, a unique feat as EDGE had only ever done developer profiles of this depth previously. This was the first one they had done on a publisher. In addition, we also secured an 8 page feature in the November 2025 issue of PC Gamer. These features were the biggest features that Raw Fury had ever had in their 10 year history.