Night Of The Rabbit
Developed and published by German Adventure Gaming specialists Daedalic Entertainment, The Night of The Rabbit was the first dedicated UK PR campaign for the company, a territory where previously they had very little exposure or recognition. As such, the PR campaign was as much about educating the UK's gaming journalists about Daedalic’s heritage as it was about generating positive coverage for this charming adventure game.
The resulting campaign was by far and away the most successful in the company’s history culminating in 30 reviews across the Specialist Gaming, National and Regional media including 7.5/10 on Destructoid, 7/10 on EDGE online and 4/5 on Games Addict.
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