Released on PlayStation 4 and PC in May 2015, Magicka 2 was the MOBA-like sequel to the indie-darling Magicka. The PR and promotional campaign was focused on gameplay coverage featuring up to four games media or YouTubers playing together and publishing the often hilarious results.
As such, the campaign was split-focused between the gaming media, who championed the original game, and YouTubers, the best visual medium for showing how much fun Magicka 2 is played with other players, including a negotiated exclusive with Yogscast ’Sjin’ who posted 10 “Let’s Play” videos in total, each one receiving between 50,000 and 200,000 views.
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