What We Do
Johnny Atom Productions is a global communications consultancy specialising in boxed and digital gaming entertainment with over two decades of experience behind us working on some of the biggest franchises in interactive entertainment.
We and our international partner agencies build creative and successful campaigns across print and digital consumer media, as well as key influencers across the UK, Europe and North America.
Johnny Atom Productions was formed in 2005 by industry PR veteran Simon Callaghan.
He has been a PR professional for over two decades working in every aspect of the UK, European and US consumer media and where he has gained a reputation as one of the most respected, knowledgeable and committed PR professionals by both his peers and by journalists. During this time he has had spells at Electronic Arts during the formation of their UK PR department, and at Infogrames/Atari where he was Head of UK PR. He also had a spell at lifestyle PR Agency, Powerhouse Productions in the late 1990's as an Account Manager working on the UK launch of Sega's final game console, the Dreamcast.
Johnny Atom Productions is a company built on passion, knowledge, experience and commitment whose sole focus is to deliver the results that its clients expect.
Some of the gaming and entertainment franchises our team have worked on:
• Aliens vs Predator • Civilization • Driver • James Bond 007
• Need For Speed • Superman • The Matrix • The Terminator
• Unreal Tournament • Warhammer
Some of the game developers our team have worked for:
• Bioware • Digital Extremes • Epic Games • Firaxis • Larian • Obsidian
• Paramount Digital Entertainment • Rebellion
• Reflections • Shiny Entertainment
Some of the many clients we have worked with since 2005
The new benchmark for the City Building genre, Cities: Skylines was released in March 2015 and took the gaming world by storm. The promotional campaign was heavily focused on the YouTube community, allowing them access to the game and to post gameplay videos in advance of the traditional gaming media.
This tactic, spearheaded by a negotiated exclusive with Yogscast ‘Sips’ who posted the very first “Let’s Play” video anywhere in the world, created an unprecedented level of positive word-of-mouth buzz resulting in Cities: Skylines recording a million sales in its first five weeks on sale.
Crusader Kings II
One of the best selling and critically acclaimed Strategy games of 2012, Crusader Kings II has been a mainstay of the Steam PC download Top Ten chart with a metacritic rating of 83.
With a communication campaign aimed at not only owning the hardcore gaming media space, but introducing the franchise to an audience outside of the traditional Strategy gamer, Crusader Kings II has won numerous plaudits for its ability to tell unique and immersive stories.
The Grand Strategy behemoth returned with this eagerly anticipated sequel. Beloved by the hardcore Strategy media, our aim was to not only ensure that Europa Universalis IV was at the top of the ‘must play’ list for those journalists, but to widen to reach of the series by securing coverage and ultimately reviews within certain Specialist Gaming media outlets that had previously shied away from the genre.
This we were more than successful in achieving by securing coverage on Yogscast, Digital Spy, Eurogamer and EDGE online among many others.
Hearts of Iron IV
After seven long years, Hearts of Iron IV was finally released to a wildly expectant audience. Having gradually built its reputation as one of the greatest hardcore strategy franchises in gaming, Hearts of Iron IV was the most accessible game in the series to date while losing none if its depth. Using our extensive media relationships, Johnny Atom managed to secure coverage in outlets that traditionally would not cover such a hardcore strategy game.
Examples included Vice Magazine and The Sun who scored it 4/5 and reflected on its depth and scale by commenting that “you’ll still be playing it at 1am without realising it”.
Night Of The Rabbit
Developed and published by German Adventure Gaming specialists Daedalic Entertainment, The Night of The Rabbit was the first dedicated UK PR campaign for the company, a territory where previously they had very little exposure or recognition. As such, the PR campaign was as much about educating the UK's gaming journalists about Daedalic’s heritage as it was about generating positive coverage for this charming adventure game.
The resulting campaign was by far and away the most successful in the company’s history culminating in 30 reviews across the Specialist Gaming, National and Regional media including 7.5/10 on Destructoid, 7/10 on EDGE online and 4/5 on Games Addict.
Sniper Elite - Nazi Zombie Army
Developed and published by one of the biggest and last remaining independent UK developers, Rebellion, Sniper Elite: Nazi Zombie Army was a standalone game on PC set in the Sniper Elite Universe.
A massive three month global PR campaign targeting Specialist Gaming and Lifestyle media was undertaken and proved highly successful generating huge awareness for this Third/First Person Shooter allowing it to spawn a sequel.
A much loved table-top gaming franchise, BattleTech was the first turn-based tactical Mech PC game in 20 years.
Expectations and excitement from the hardcore BattleTech and PC gaming communities were high, so we worked hard in ensuring that the game was covered by every key gaming website and Influencer in the UK to maximise awareness. This included EDGE, PC Gamer, Eurogamer, Gamespot and Yogscast. In addition, we were successful in generating positive coverage for BattleTech in the gaming sections of more mainstream media outlets including The Metro, The Guardian and BBC Radio 5.
Divinity Original Sin II
The follow-up to the critically acclaimed original game released in 2014, the campaign for this eagerly anticipated sequel focused squarely on Specialist Gaming media and influencers, the core audience for this in-depth and content rich Computer Role Playing Game.
With a current metacritic rating of 93 and surpassing the original in every aspect, Divinity: Original Sin 2 was extensively covered by every key gaming outlet and Influencer in the UK and universally hailed as one of the greatest CRPG’s of all time including review scores of 10/10 from The Metro online, 92% from PC Gamer, 9/10 from EDGE and Eurogamer rating it as ‘Essential’.
The highly anticipated follow-up to Pillars of Eternity, developers Obsidian unleashed isometric RPG Tyranny to an expectant world. Feeding on this anticipation, Johnny Atom delivered a widespread PR campaign across Specialist Gaming and Mainstream media along with a comprehensive influencer campaign.
The critics loved the game with coverage appearing in outlets including The Guardian who said that “Tyranny will leave a lasting legacy on RPG’s” on the way to scoring it 4/5 and Eurogamer who described Tyranny’s depiction of evil as “fascinating and thought-provoking”.
Cities: Skylines PS4 / Xbox One Editions
Hailed as the new benchmark in the City Building genre upon its original PC release in 2015, Cities: Skylines made its much requested debut on console with the Xbox One and PlayStation 4 editions releasing in 2017.
Targeting the Specialist Gaming and Mainstream media, some of whom did not cover the PC release due to being console led, the game lived up to their expectations with Official Xbox Magazine scoring it 8/10 and Metro Game Central saying “the overall experience is pleasingly unique on consoles.”
JACKBOX PARTY PACK 2
Approached by US publisher Jackbox Games at the eleventh hour, one month prior to the release of their multiplayer party game on Xbox One, PS4, Xbox 360, PS3 and PC, Johnny Atom was tasked with securing as much news and review coverage in the busy Q4 2015 period across all Specialist Gaming, Mainstream and Lifestyle media in the UK.
Regardless of the limited amount of time available to us in the busiest release period of the year, we secured around 30 positive reviews with nothing lower than 7/10 across key Gaming and Mainstream media including 9/10 in the Sun on Sunday and 4/5 in the Independent.
Released on PlayStation 4 and PC in May 2015, Magicka 2 was the MOBA-like sequel to the indie-darling Magicka. The PR and promotional campaign was focused on gameplay coverage featuring up to four games media or YouTubers playing together and publishing the often hilarious results.
As such, the campaign was split-focused between the gaming media, who championed the original game, and YouTubers, the best visual medium for showing how much fun Magicka 2 is played with other players, including a negotiated exclusive with Yogscast ’Sjin’ who posted 10 “Let’s Play” videos in total, each one receiving between 50,000 and 200,000 views.
The third title in the DeathSpank trilogy, the PR campaign for The Baconing was befitting that of a AAA boxed game, covering Lifestyle, Mainstream and Specialist Gaming media across all of Europe.
The end result was an extensive amount of media coverage culminating in well over 100 reviews for this XBLA and PSN release.
War Of The Worlds
Based on the legendary book by HG Wells, War of the Worlds was a love letter to the side-scrolling platformers of yesteryear, released on XBLA and PSN.
A comprehensive Pan-European PR campaign was undertaken encompassing Specialist Gaming,
Mainstream and Lifestyle media where it received extensive critical acclaim.
An innovative music-creation game exclusively released on PS3 and developed by indie darlings Zoe Mode, Chime Super Deluxe's PR campaign was targeted at the Music, Mainstream and Lifestyle media in addition to the Specialist Gaming Press.
The resulting media coverage elevated the game into the consciousness of music fans, professional musicians and gamers alike, garnering it impressive critical acclaim.
Life Is Feudal
The Steam Greenlight phenomenon with a huge and loyal fanbase, Johnny Atom was recruited by publisher Bitbox Ltd to promote the full release of this ‘medieval Minecraft’ at the end of November 2015 across the Specialist Gaming media in the UK and Germany and with key gaming Streamers and YouTubers across the world.
A deep and complex game that needs to be seen rather than read about to fully understand, our primary focus was Twitch and YouTube channels resulting in, as of January 2016, around 200 hours worth of “Let’s Play” videos published by gaming Streamers and YouTubers.
Developed by Plausible Concept and published by Indie darlings Raw Fury, the brief from the client was for a short (and simultaneous) announcement + review and Influencer campaign for the Switch, PS4 and Xbox One releases in the UK, France and Germany. Along with our European partners, we therefore had to work fast and hard to place Bad North with as many key gaming outlets and Influencers as possible to ensure as much positive awareness around the games’ launch. This was achieved as positive news, review and “Let’s Play” coverage was secured with outlets including Eurogamer, Nintendo Life and Reformist TM in the UK, Jeux Video and Gameblog.fr in France, along with GameStar, 4Players and PCGames.de in Germany.
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JOHNNY ATOM PRODUCTIONS
The Light Box, 111 Power Road, London W4 5PY
Telephone: +44 (0) 7867 514554