The new benchmark for the City Building genre, Cities: Skylines was released in March 2015 and took the gaming world by storm. The promotional campaign was heavily focused on the YouTube community, allowing them access to the game and to post gameplay videos in advance of the traditional gaming media.
This tactic, spearheaded by a negotiated exclusive with Yogscast ‘Sips’ who posted the very first “Let’s Play” video anywhere in the world, created an unprecedented level of positive word-of-mouth buzz resulting in Cities: Skylines recording a million sales in its first five weeks on sale.
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